27 OKT 2023

pr suisse Symposium 2023

F. Hoffmann-La Roche in Basel, in the auditorium of the Roche Tower 1

Our CEO Tom Buser will be speaking on the topic: "How AI bots are changing the customer experience."

On October 27, 2023, the pr suisse symposium with top-class speakers on the topic ​​​​​​​«Artificial Intelligence! Curse or blessing?» will take place..

The event will focus on current topics and issues relating to communication. This year, representatives from business, science and the media will speak on the topic, provide concrete examples and discuss them on the podium.

Should PR professionals fear and protect themselves from AI? Or are they dealing with a unique opportunity that will positively change their working lives? And how can they prepare for it in good time?








Our CEO, Tom Buser, will be there himself and give a presentation on the topic: "How AI bots are changing the customer experience". His presentation will cover the following topics:

  • What does a modern customer experience with AI bots look like?
  • What is technically possible today?
  • What are the consequences for employees in the company?
  • How is a bot project implemented?
  • What successful examples already exist?

Secure your ticket at: pr suisse Symposium 2023 - Tickets - 27.10.2023

The registration deadline is October 18, 2023, 3 p.m.


What to expect at the pr suisse Symposium 2023: 

6 top presentations
Discussion round
Exchange with experts
Networking opportunity
Interesting case studies

The most important facts at a glance

The event will take place at F. Hoffmann-La Roche in Basel, in the auditorium of Roche Tower 1 (high-rise building/tower on the Rhine side).

October 27, 2023


09.30 a.m. framework program at Novartis (optional)
12.15 p.m. stand-up lunch at Roche
1.30 p.m. start of symposium in the Roche Tower
17.30 End, followed by aperitif riche and tour of the pebbles Lounge